MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via cable. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional T